Thursday, May 10, 2012

Kraft Breastfeeding Ad: Cookies and Milk

This ad is creating quite a stir. Kraft corp. put out an official statement distancing themselves from it by saying the ad was not meant for public consumption (pun intended).

I would like to think that the distasteful part was that an infant was eating an Oreo. I have a sneaking suspicion that I’m wrong. Silly me; I forgot that breasts are best served up to sell Sports Illustrated magazines or are considered in good taste when used to prop up Victoria Secret lingerie.

I think it’s high time we let babies in on the fun too!

But seriously, I agree that Kraft shouldn't be creating any advertising campaigns like this one in the near future. I'm not ready for these ads either. I'm glad that Corporate America finds it too controversial to co-opt breastfeeding to sell product.


  1. The look on that babies face is pretty priceless though. I am not sure where I stand on this issue to tell you the truth. Given all the other terrible things that is in marketing at times this does get a bit of a giggle out of me

  2. Hi Rachel,

    I also had a daughter in 2011. Love to hear your story!



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